Artificial intelligence (AI) is rapidly changing the real estate industry, helping real estate agents to be more efficient, effective, and competitive. Learning to leverage AI can you do things that your competitors cannot, such as predict market trends, identify new opportunities, and close more deals.
The biggest real estate platforms are already using AI for a variety of purposes. Zillow uses AI to power Zestimate which provides estimated home values to help people make better decisions about buying, selling, or renting a home. Redfin uses AI to power its SmartMove tool, which helps homebuyers qualify for a mortgage. And Trulia uses AI to power its Home Graph, which is a personalized view of the real estate market, showing homebuyers and sellers information about properties that are relevant to them.
If you’re not planning to integrate AI-powered tools into your workflow, you may quickly find yourself falling behind the competition. But don’t worry, as a solo real estate agent there are many ways you too can utilize this technology, including Automating Tasks, Improving Customer Service, and Making Better Decisions.